BEHIND THE GLÜCK
Hi, I’m Egor Bashtovenko, the founder and Creative Director of GLÜCK. My journey into fashion started unexpectedly – I studied marketing, but I was always drawn to creativity and self-expression. I began experimenting with printing T-shirts, and soon my curiosity led me to learn how to sew.
In 2020, I showcased my first couture collection at Ukrainian Fashion Week, and that experience solidified my passion for creating bold, expressive designs. For me, GLÜCK is about more than just clothing – it’s about giving people the freedom to embrace their individuality, to feel confident, sexy, and unapologetically themselves.
Now based in Berlin, I focus on blending surrealism, boldness, and self-expression into every piece, creating designs that help people stand out and tell their own story. GLÜCK is my way of inspiring others to wear their personality with pride.