ABOUT US

Welcome to GLÜCK – where fashion meets fearless self-expression. Born in the vibrant streets of Kyiv and now thriving in Berlin, we’re a young, bold, and modern brand that’s here to shake things up.

Our name says it all: GLÜCK means "happiness" in German and "hallucinations" in Ukrainian – two worlds colliding to create something unforgettable. We blend joy, surreal imagination, and a healthy dose of sexiness into every stitch.

The sexual revolution has already happened, and we make sure to remind you of it.

OUR VALUES

Confidence First:
Our clothes are made to empower you, turn heads, and make you feel unstoppable.

Sustainably Sexy:
We’re proud to use deadstock materials because looking good shouldn’t cost the planet.

No Rules, No Labels:
Genderless, inclusive, and unapologetic – just like you.

Art Meets Fashion:
Inspired by surrealism, nightlife, and everything unconventional, our designs are wearable statements.

BEHIND THE GLÜCK


Hi, I’m Egor Bashtovenko, the founder and Creative Director of GLÜCK. My journey into fashion started unexpectedly – I studied marketing, but I was always drawn to creativity and self-expression. I began experimenting with printing T-shirts, and soon my curiosity led me to learn how to sew.

In 2020, I showcased my first couture collection at Ukrainian Fashion Week, and that experience solidified my passion for creating bold, expressive designs. For me, GLÜCK is about more than just clothing – it’s about giving people the freedom to embrace their individuality, to feel confident, sexy, and unapologetically themselves.

Now based in Berlin, I focus on blending surrealism, boldness, and self-expression into every piece, creating designs that help people stand out and tell their own story. GLÜCK is my way of inspiring others to wear their personality with pride.

PRESS

For press inquiries, additional information, or interview requests, please reach out under:

press@gluckclothes.com